The Volvo Group is a Swedish multinational manufacturing company teamed up with POC and Ericsson and have invented a new bike helmet.
A trio of Swedish firms — car manufacturer Volvo, helmet maker POC and networking outfit Ericsson — have announced a collaboration around the prevention of accidents between cars and cyclists.
the helmet helps to connect cyclists up to an app known as 'Strava', which shares their location with the Volvo cloud, so that people in Volvos can detect where they are on the road, while the car will need to be one of the newer Volvos that already use radar and cameras to detect cyclists and automatically brake when a collision occurs.
The helmet even has a built in warning light which flashes red in front of a bicyclist’s face if a car is moving or crossing their intended path.
According to World Health Organisation (WHO) in some countries cyclists and pedestrians constitute over 75% of road deaths. Volvo’s Vice President Klas Bendrick said that the firm is “getting ever closer to eliminating the remaining blind spots between cars and cyclists”. He further stated “nobody should die or be seriously injured in a new Volvo by the year 2020.”
Stefan Ytterborn, CEO and founder of POC said ''Our mission is to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists. The partnership with Volvo Cars aligns very well with our mission and we are excited to see how we can contribute to cyclist safety and increase interaction between cars and cyclists alike''.
The popularity of the newly launched helmets is just increasing every moment. It seems to be an extremely useful measure inorder to elliminate road accidents and minimizing its effects. Hopefully it will provide safety to the cyclist and in the future this technology can be used for bikes, cars and other vehicles as well.
